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SEO Meta Tags Tutorial
for Beginners
SEO
Meta Tags - What
are They and Why You Should Care?
SEO Meta Tags are the easiest part of
the search engine optimization process. Setting up your meta
tags will take you less than five minutes to add to your website once
you have determined the keywords you want to use (not sure what keywords
are, click here.)
What are
Meta Tags
Why Should You Care about Meta
Tags
How to
Insert Meta Tags on Your Website
What are Meta Tags?
Meta tags are little techie
snippets that you put into the code of your website to tell search engines what your
website is about. If you use your web host's website builder to
build your website they will provide an area for you to add your meta
tags so you just fill in the information in the boxes provided.
You don't need to do any techie stuff.
There are three main meta
tags: title, keywords and description.
Meta Tag Title: This is
the title of your website or web page. It is usually no more than
5 or 6 words. Look at the very top of your internet browser.
You will see that the title of this page is "SEO Meta Tags - Easy Free
Tutorial for Beginners" That is the Meta Tag title I
inserted into this web page.
Meta Tag Keywords:
Keywords are what your web page is about. You just want to put one
or two keywords in this section. For example, my meta tag keyword
for this page is: seo meta tags.
Meta Tag Description:
The Description is a short 1-2 line descriptor of your web page.
In most cases your description will show up in the search engine under
your title so if someone is searching for your keyword they will see
your description in the results.
In the example below, you
see the Title is what shows up in Blue and Underlined. The
Description is what is below the title.
Why Care about Meta Tags?
Meta tags used to
be very important for search engine optimization however their
importance has lessened quite a bit over the years. The
Title and Description are the most important meta tags while
some search engines just give importance to the title these
days.
Still, it's a good idea to
add the Title, Description and Keywords to your website. It won't
hurt and may help.
How to Insert Meta
Tags onto your Website
If you use your web host's
website builder it's very easy to add meta tags to your website and
takes just a minute or two.
The exact steps vary
depending on your web builder, but usually it's in the Properties or
Meta Data section of your web builder.
There will usually be a
box where you enter your Title, Description and Keywords.
Warning: Do NOT spam
the search engines with your keywords by entering your keyword more than
one or two times in the Keywords section. That can end up hurting
you because the search engines think you are trying to trick them and do
bad guy tactics.
What's Next?
Now that you know what
keywords you want to use and have added the meta tags to your website,
the next step is to do search engine ranking optimization on the text of
your website.
If you want help with
figuring out what meta tags to use and optimizing your website, I recommend Search
Engine Visibility. It's a great tool to help you figure out
your keywords and analyzes your website to make sure it's set up
correctly for the search engines. It's cheap, easy to use and great for
beginners.
Click here to go to Step
3: Search Engine Ranking Optimization for Your Website
Search Engine Optimization Tutorial
Step 1:
SEO Keywords
Step 2: SEO Meta Tags
Step 3:
SEO Optimize Your Website
Step 4:
Get Links
This is just a brief look at the basics of SEO
meta tags. For more specific information on choosing the right
keyword, how to analyze your competition and how to optimize your
website, you may find
my
ebook on How to Start and Grow your Internet Business helpful.
I go into a lot more detail there.
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