Get Links
The final step of the
search engine optimization is to get links from other web sites.
The reason this step is so important is that you can tell Google what
your website is about through on page optimization and what we covered
in Steps 1-3, but
the search engines also look to see what other websites say your website
is about.
About Getting Links
How to Get Links
About Getting Links
Getting links isn't easy
but if you spend 30 minutes a week at it you can build up your link
count.
Most people aren't going
to link to you unless you also link to them so you will need to create a
Links page on your website. On this page you will put the links of
the people linking to you.
When you give another
webmaster your link MAKE SURE that the keyword you are targeting for
your web page is the link title.
For example, for this page
the keyword is Get Links. If I were doing a link for this page I
would want my link to look like this on another website:
Get Links - short tutorial on how to get links to your website.
How to Get Links
The easiest way to get
links is to ask for them. You can send an email to websites that
are on a similar topic to your own website. Don't send emails to
just random websites that aren't related to your topic. You will
get more credit with the search engines if the link is on a related
topic.
For example, if you sell
dog toys, then a link from any dog related website will carry more
weight than a link from a website about boats.
Some websites have "Link
to this Site" text on their website which means that they are interested
in exchanging links.
Using the dog toy example
above, I would type "dog link to site" (without the quotes) into a
search engine and then contact the webmasters of the websites that
search brings up.
It's a lot easier to
exchange links with people who have said they are open to a link
exchange than people who aren't.
Don't be discouraged if it
takes you a while to get some links. This is an ongoing process
and one that takes a while. I suggest devoting 30 minutes to an
hour each week to the process. Over time you will develop some
good links for your website.
That's the short version of how to get links. For more specific information on
choosing the right keyword, how to analyze your competition and how to
optimize your website, you may find
my
ebook on How to Start and Grow your Internet Business helpful.
I go into a lot more detail there.
Just to recap this
search engine
optimization tutorial, the main
steps involved in ranking higher in the search engines are:
Step 1:
SEO Keywords
Step 2:
SEO Meta Tags
Step 3:
SEO
Optimize
Step 4:
Get Links
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